The Risk of Investing, As Demonstrated by John’s Mom

John Noonan Uncategorized

Of the hundreds of people we help with their investing needs, only one person called in panic during early February, and again, two days after the Brexit vote. It was John’s mom. And that makes her perfectly normal. As a recap, the market started the year by sliding over 12% through the first five weeks. Then England shocked the world by voting to leave the EU, and we dropped another 6% in only two days. As humans, we are programmed to avoid danger, and our brains translate market downturns as danger. Furthermore, studies show that we feel discouraged by an …