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It Comes From Within   The boring, formal and – frankly – useless answer to the question: Risk is the probability or likelihood of occurrence of losses relative to the expected return on any particular investment blah, blah, blah…who cares? Wake us when it’s over. Sure, we care about risk. After all, it’s one-third of any investment, along with cost and return. But that definition doesn’t get to the heart of the issue. Every day there’s a probability that we lose money that day. But no one’s panicking over that. Until, in the midst of our busy lives, that probability …